It’s becoming more important every day for your designs to connect more with users and include a “human element.” Website and user experience design needs to feel real, from aesthetics to interactions to motion to emotional connection.
1. Your Mantra: “Humans Come First”
Now repeat it until you hear this phrase echo in your head before and during the design and planning phases of every project. One way to ensure that you’re designing for humans is to create a user persona.
2. Design for Comfort and Predictability
Few elements in the design process that you just can’t change, like device type and screen size. But you can affect how things render and how comfortable your designs are to use in different environments.
3. Connect Emotionally
The emotional connection is two-pronged. Your design should create a relationship between users and your product & among the users. Emotional connections are established in a variety of ways. Brand loyalty, for example, stems from emotional connection. The type of emotion is determined by the tone, message and design choices you make.
4. Design with Mental Triggers
Understanding a little human psychology goes a long way when it comes to design. While it may feel manipulative, the use of psychological trigger allows you to further your ability to reach out to the human on the other end of the screen.
5. Design With Simplicity
A wise man once said, “the design is in the details.” Simplicity always strengthens the details. Start with simple visual elements. Prototyping your design is a good way to see if these visual elements work or not.
Designs with a human touch just feel right. It might be intangible, but it’s undeniably powerful.