Companies are trying hard to differentiate themselves, go digital and capture customers. This is where the designers come into play by helping them revamp their digital image. As a freelancer, it can be quite difficult to make your presence felt. If you want to make your mark in the web, make sure to avoid the pitfalls while you deal with a client.
As a freelancer, you’ve got hold on to your own time but it’s highly beneficial if you follow a schedule. It’s recommended to hold onto a structure and ensure that all your deliverables are ready well before the deadline.
When you choose a Project, you need to remind yourself that this is a product you’re creating and therefore, there should be some sort of value to the customers. Rather than a bird’s view, delving into the domain can help you impress your customers.
Intellectual Property Rights:
In most of the cases, the clients demand the full access and rights for the web design and the freelancers are paid for it. Although you’re being compensated, ensure your interests are being held before accepting any payment. Also do not transfer the rights until you receive the full payment.
Choice of Client:
As a freelancer, do not be happy if you’re flooded with too many offers and do not take it up in that euphoria. At some point, you’ll come across a client who will ruin the project with his own ideas leaving you helpless. Unless it appeases you don’t go ahead with the project.
While you’re starting out, negotiating payments can be quite a tedious task. Safeguard yourself from any potential liabilities or risks that outweigh the benefits derived from it.
Hovering In your Comfort Zone:
The best part of being a freelancer is the supposed freedom you believe you have. Comfort zone assures you stagnancy and will reduce your customer base. Start networking, take calls, do things which are not in your comfort zone and keep on learning.
Follow up and Feedback:
As we know communication is a two way process and the most important part is often the feedback. Be specific about the details and have clarity. Understand what the client needs and follow up on it until the results are satisfactory. Make feedback a part of your workflow.
If you want the customers to come back to you, add value to the services you provide and build a cordial relationship with the client.