The heatmaps show you the exact spots that receive the most engagement on a given page. Through heatmaps, you will know what are the most clicked areas on a page, what paragraphs people select while scanning your content, and what is the scrolling behavior of your clients.
Why Use Heatmaps On Your WordPress Site
First off, visual marketing is constantly growing as many more people now respond positively to a modern and user-friendly interface and skip a plain, non-interactive one. If a certain action requires too many steps and a hard to maneuver platform, they eventually give up, and you lose clients.
A heatmap can help you discover valuable and, sometimes, surprising facts about your audience.
If you add one to your WordPress site, you can:
- Track your visitors’ clicks and become aware of their expectations while browsing through your site. This way, you can adjust your pages and make them catchier and more compelling.
- Find out what is of interest for people. You’ll know what information they are looking for, so you can put it in the spotlight and use it to your favor.
- Analyze the scrolling behavior. See how many visitors reached the bottom area of the site and how many left immediately without browsing further through the sections.
- Keep an eye on the cursor movement and see what pieces of content your audience is hovering over (or selecting) in a text.
How To Add A Heatmap To Your WordPress Site
No matter if we are talking about plugins originally made for WordPress or third-party tools, the integration is not difficult at all. Usually, the most difficult part about heatmaps is the interpretation of the results — the conclusions along with the implications they have on your business and how to use them to your advantage.
When it comes to installing them, you just need to choose one tool and start the tests. Crazy Egg, Heatmap for WordPress, Hotjar Connecticator, Lucky Orange, and SeeVolution are the best and most popular tools that will help you in this direction. Heatmap for WordPress and Hotjar are free, while the other three come in premium plans (they offer free trials, though).
They are universal; it’s just that the WordPress developers found an easy way to integrate them with the latter so that the non-coders won’t struggle much with it.
Another awesome thing about this tool is that it provides you the option to create simple and interactive polls to ask your users why they’re leaving your page or what were the things they didn’t enjoy about your page.
The Importance Of A/B Testing
After getting great insights from the heatmaps, you don’t have to stop there. Create alternatives for your pages based on the results and use the A/B testing method to see which ones perform better.
A/B testing is probably the most popular method with which you can compare two or more versions of the same page. The end goal is to find out which one converts better.
So, after using heatmaps for a while and tracking the behavior of your users, start to make a plan on how to improve your site’s usability. Create alternatives, don’t stick with only one. If you have more than one idea, put them all to test and observe people’s reactions. The goal here is to create the most efficient landing page, the one that has the best chances to convert or to receive the expected engagement.
If you want to have a successful business or to be the author of a bold project, keep adjusting your strategies.Marketing is not about guessing what your customers want; it’s about finding it yourself and offering them that one thing they need. The heatmaps method will help you along the way by sketching people’s behavior on your site and highlighting what they care most about.
Knowing what your users’ actions are when they land on your web pages could be something truly fascinating, and you can learn a lot from it.